Published October 16, 2026 in Market Update

Primary market has more listings, but sales are nearly flat

By Tina Jingru Sui
Real estate, Primary market

These numbers cover the three months ending August 31, 2026. That is the period to keep in mind as you read.

Here is the one thing that changes what a homeowner should do right now. The Real Estate Data Aggregator counted 4,141 homes for sale across the Primary market. That is up 12.7% from the same three months in 2025. More supply, nearly the same number of buyers. Your home has more competition than it did a year ago.

At the same time, the Real Estate Data Aggregator counted 2,981 homes sold. That is down just 0.1% from a year ago. Buyers are still buying. They just have more to choose from. Realtor.com reported that for-sale listings were up 7% nationally for the week ending October 10, 2026. The Primary market's 12.7% rise is nearly double that national pace.

Primary market at a glance, three months ending August 31, 2026
Homes sold
Down 0.1% from a year ago
Homes for sale
Up 12.7% from a year ago
New listings
Up 18.9% from a year ago
Pending sales
Down 1% from a year ago
Source: Real Estate Data Aggregator, the three months ending August 31, 2026

New listings rose 18.9%, per the Real Estate Data Aggregator. More sellers entered the market. Pending sales slipped 1%. That gap, more homes coming in and fewer going under contract, is what is pushing inventory higher.

Rates are adding pressure too

Freddie Mac put the average 30-year fixed rate at 7.40% as of October 15, 2026. Realtor.com noted that mortgage rates surged nearly 40 basis points in September 2026. Higher rates slow buyers down. That makes a well-priced home more important, not less.

Mortgage rates as of October 15, 2026
30-year fixed
Freddie Mac
15-year fixed
Freddie Mac
Source: Freddie Mac, read Oct 15, 2026

Not every ZIP code tells the same story

Some ZIP codes in this market are moving faster than others. Look at the spread in median days on market.

ZIP 30338 had a median of 30 days on market, per the Real Estate Data Aggregator. ZIP 30019 sat at 59 days. That is nearly double. Both are in the same market. The right price and timing in your specific ZIP makes a real difference.

Prices: a mixed picture

Most ZIP codes saw prices dip a little. That is honest. A few held firm or rose. ZIP 30342 saw its median sale price rise 37.7%, per the Real Estate Data Aggregator, to $992,500. ZIP 30071 dropped 14.5% to $355,000. These are not small differences. They show how much one ZIP can diverge from the next.

Where homes are still selling fast

Even with more inventory, some ZIP codes are seeing strong quick-sale rates. The Real Estate Data Aggregator shows that in ZIP 30340, 39.1% of homes went under contract within two weeks of listing. In ZIP 30360, that share was 35.7%. In ZIP 30338, it was 33.7%. These pockets are moving quickly despite the broader slowdown.

Share of homes under contract within two weeks, three months ending August 31, 2026
3034039.1%3036035.7%3033833.7%3031932.6%3009229.8%3000529.4%3035029.4%3009727.9%
Real Estate Data Aggregator. ZIP 30340 led with 39.1% of homes under contract within two weeks.
Source: Real Estate Data Aggregator, the three months ending August 31, 2026

What this means for you

More listings mean buyers have options. When a buyer has options, an overpriced home sits. The Real Estate Data Aggregator shows the national picture too: the National Association of Realtors counted 1.60 million homes for sale nationally in September 2026. Prices nationally rose just 1.3%. This is not a falling market, but it is not a forgiving one either.

One street can read very differently from the whole ZIP code. The ZIP code numbers here are real counts from the Real Estate Data Aggregator, but your block may be faster or slower than the average. Text me your address and I can look at what is happening closest to your home.

In short
  1. The Primary market has 12.7% more homes for sale than a year ago, per the Real Estate Data Aggregator.
  2. Sales are nearly flat, down just 0.1%.
  3. Rates sit at 7.40% (Freddie Mac, October 15, 2026).
  4. In this market, the right price in the right ZIP matters more than it did in 2025. Some ZIP codes are still moving homes in under two weeks.
  5. Others are sitting at nearly two months.
  6. Your ZIP code, and your street, tells its own story.

Your next step

(404) 375-2120

Text me your address and I will send back how your home compares to what actually sold near you in the three months ending August 31, 2026. Takes a day, costs nothing.

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Where these numbers came from
Tina Jingru Sui
Keller Williams Atlanta Partners · (404) 375-2120
Privacy policyTerms of useDo not sell or share my informationAccessibility statementFair housing notice
Tina Jingru Sui is a licensed real estate agent with Keller Williams Atlanta Partners. Market numbers come from MLS records and are believed accurate but not guaranteed. Nothing on this site is an appraisal or a promise of value. If your home is already listed with another broker, this is not a solicitation.
© 2026 Tina Jingru Sui · Keller Williams Atlanta PartnersEQUAL HOUSING OPPORTUNITY